Apple to open two-storey retail store at The Dubai Mall

Apple is all set to unveil its new retail outlet at The Dubai Mall. This will be Apple's third store in the UAE. The multinational tech company had previously marked its foray into the Middle East market by opening its two Apple stores at the Mall of the Emirates and Yas Mall in Abu Dhabi in 2015. With a concept of “Creativity. Connected.”, the store will focus on linking Apple’s technical expertise with the creative community of Dubai – from start-ups, local app developers and independent art galleries, to boutiques, cafes and food trucks. This is believed to be the largest of the three Apple outlets across the Middle East.

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Set amidst an array of dining outlets, the new store will offer customers great views of the Burj Khalifa and the Dubai Fountain, the world’s largest dancing fountain. While there has been no firm announcement of an opening date, a hoarding has been erected across two floors depicting an artful mural that incorporates elements of the local creative community, from start-ups and local app developers, to art galleries and food trucks.

Besides, from being yet another destination where eager shoppers can purchase Apple’s range of electronic devices such as the iPhone and Macbook, the store will also host workshops and offer support via the Genius Bar.

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