An Outlook On The Booming E-Commerce Industry In UAE by 2020

The e-commerce sector in UAE can be counted as one of the top profit-making industries over past few years. There has been a remarkable surge in the business with people being more interested in the online shopping than visiting the malls. It is anyway more comfortable to shop at the ease of your house than to bear the exhaustion of physically going on a shopping spree, isn't it?

Now if we talk about the figures, last year the online sales in the Middle East and North Africa (MENA) region had surpassed over $2 billion. UAE recorded the highest share in the total collection, proving to be one of the most flourishing e-commerce markets. Based on a survey, Dubai bets the highest number of shoppers at 46% across the UAE. Of which, around 35% of the consumers opt for online purchases at least one to five times in a week. That explains the increasing demand of online stores across the region. Scrutinizing the market situation, many retailers have been venturing into online services for better sales. Top brands including Burberry, Dolce & Gabbana, Sephora Middle East and jewelry retailer the Blue Nile recently launched their websites for easy online shopping access to the consumers in UAE. Many other luxurious brands have been investing in the online sector following the rising demands.



Trade analysts have cited that the online sales will receive a massive growth in the next couple of years with UAE being the largest e-commerce markets. The net value of UAE e-commerce was stalled at $2.5 billion in 2014. Currently, the revenue is positioned at over $3.5 billion in 2017 and is expected to reach up to $10 billion in 2018. Looking at the present scenario of the booming e-commerce sector in UAE, the future of the online market seems to be more flourishing in the region. Giving an insight into the future perspective of the online trading,  Sarwant Singh, senior partner and practice director at Frost & Sullivan said considering the current demand of the online market, the industry is most likely to undergo at least 40 per cent growth by 2020.

“The potential of eCommerce in the Gulf is very high and by 2020 eCommerce sales across GCC countries is expected to touch $41.5 billion (Dh152.42), which will be one of the highest growth across this industry worldwide,” he added.

The e-commerce sector is not just confined to apparels and accessories but has expanded to food, transport service, and other varieties, which have been adding up to the net revenue. Entrepreneurs have been making smart moves by creating attractive business models to draw the interest of the consumers and offer them a wide range of luxurious commodities.

Some of the popular e-commerce websites, offering wide options from top brands, are,,,, and much more.


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